Background

Coming out from the army, Lawrence’s plan has always been in real estate. Seeing himself as self-employed, a businessman, and never an employee, he wanted to dive directly into creating his own future and paving his own road.

However, he also had to be prudent.

“Going into real estate, you need to have some form of savings,” Lawrence explains, “I didn’t have that.”

Knowing that he would have to generate the reserves to count on for his marketing and research expenses, Lawrence kept to his entrepreneurial roots and joined direct sales, selling health and beauty products.

For the first few years, Lawrence honed his skills in selling and learnt to create strong relations with his customers. In the midst of his success, however, he ended up spending more time training his downline than working on his sales.

Leading a team, Lawrence realised that the system and support of the company was not solidly laid out, and in some parts, completely missing. With recruits looking to him for guidance, Lawrence took up the role of mentor and created system after system, training his team to be able to sell on their own.

Unknowingly, he was also training himself.

“When you have a team, you need to create systems, and raise leaders who can help you lead the team.”

With close to 6 years in the direct sales industry, leading a team, creating systems, as well as selling, Lawrence was soon presented with the opportunity to go back to his original plan of real estate. And having fulfilled his requirement of having enough resources, he dived in.